We want to give our highest gratitude to our loyal #ResilenSquad that already support us from the beginning until now. 2022 has been an extraordinary year for our brand where we are expanding our footprint to retail outlets in Jakarta. We are opening our first outlet at Central Department Store Grand Indonesia mall in April and our second outlet at Sarinah Department Store Thamrin in October.
Central Department Store Grand Indonesia Mall outlet
Sarinah Department Store Thamrin outlet
We want to make a new collection that is simple, neat, and fits with the post-COVID-19 Pandemic era where health, safety, and convenience are crucial. That's why we are going back to the drawing board and ask our self how we can innovate and improve to become better.
We come up with three answers.
The first one is fabric. Yes, you are not wrong. The fabric represents almost 60 to 70% of the cost of the material. It also plays a major part in determining how the clothes feel and look when you use them. That's why we made a major step and teamed up with our local fabric to innovate and create a series of custom special fabrics that are suitable to our needs and goals.
Our ResLast fabric is our first range of tailor-made fabric that are consist of 100% sustainable combed cotton with a special enzyme finish. We added distinctive weaving patterns to add sporty yet elegant looks. This RestLast fabric is capable of being used and washed thousand times without shrinking, tearing, or wearing out. With light-medium fabric thickness, you can wear it comfortably in the office, outdoors, or during a workout. You will never worry about your clothes looking worn out, shrinking, and sad. RestLast will be used in the new S/S 23 and upcoming collection.
The second one, the pattern, overall look, practicality, and design also take a major role. After a lot of suggestions from our loyal #ResilenSquad that need semi-formal attire for work, we reengineer and redesign the shirt from the ground up for this S/S23 with a new fabric selection to make it comfortable and convenient.
Lastly, the color palette. We added a new colorway to this S/S23 and also a new color combination to refresh our previous collection.
We are proud to announce our new Spring Summer 2023 collection is available now in retail outlets and online retailers and our collection is not done yet, we will update every month with new items so make sure to checkout and buy 100% #MadeinJakarta outfit.
We at Resilen once again want to thank you so much for being part of our journey and for many more seasons and innovations to come soon.
As Always #ExisttoResist