In 2019, Resilen, a budding brand hailing from Jakarta, embarked on a journey to redefine the boundaries of fashion, unveiling our Science of Resilience Autumn and Winter collection. This collection placed a special emphasis on the function and design of long sleeves and hoodies, crafted to suit tropical weather. AEON BSD Mall provided the perfect backdrop for our second photoshoot, a space where the industrial vibrancy of our designs intersected seamlessly with the bustling energy of the environment.
As cameras clicked and flashes illuminated the mall, Resilen's garments sprang to life, embodying the spirit of resilience in every stitch and fabric choice. Models strode confidently through the corridors, each step echoing the brand's message of strength, timelessness, elegance, and endurance.
However, in 2019, Resilen was still finding its footing in the competitive Indonesian fashion industry. Despite the initial excitement surrounding our collection, breaking into the market proved to be a challenge. Yet, the brand remained steadfast in our belief in the power and science of resilience – both in our designs and our journey as a whole.
Fast forward to 2024, and Resilen's return to AEON BSD Mall is nothing short of triumphant. While our second photoshoot may have been a stepping stone, our presence in the AEON BSD Department Store is a testament to our growth and resilience. No longer just a newcomer in the game, Resilen has become a household name, synonymous with quality, innovation, timelessness, and, above all, resilience.
As shoppers peruse the racks adorned with Resilen's latest collection, they're not just purchasing clothing – they're investing in a narrative of perseverance and strength. Each garment tells a story of resilience, reminding wearers that they possess the power to overcome any challenge that comes their way.
In the bustling aisles of the AEON BSD Department Store, Resilen stands as a beacon of inspiration, a reminder that resilience isn't just a concept – it's a way of life. And as customers walk away with their purchases, they carry with them a piece of that resilience, ready to face whatever the future may hold.
We are thankful for your support that has made it possible for us to open our fourth retail outlet in Greater Jakarta area. We know that without you, we wouldn't be making the progress we are today, moving closer to serve our loyal #ResilenSquad.
As a token of gratitude, we are offering a special gift to you when you show us this email during your purchase at the AEON BSD store this opening month.
We look forward to seeing you there! And as always, #ExisttoResist.
